And as a writer, or as a storyteller, try to tell the stories that only you can tell. Try to tell the stories that you cannot help but tell, the stories you would be telling yourself if you had no audience to listen. The ones that reveal a little too much about you to the world. It’s the point I think of writing as walking naked down the street: it has nothing to do with style, or with genre, it has to do with honesty. Honesty to yourself and to whatever you’re doing.- Neil Gaiman
I can't help but think about what an excellent guideline that is for brands! Storytelling and honesty as the ultimate expression of transparency. Some are moving that way ... slowly. Some are close.
As BusinessWeek said:
The extent to which you can create a sense of belonging, friendship, and dependability between your brand and customers is the extent to which you have a powerful brand asset.How better to build friendships than to tell your stories? And, personally, I have a tendency to correlate honesty and dependability/ trust.
As a kid, I thought I'd become a writer some day. I'm an avid reader of a wide variety of authors. I have notebooks with teen Fantasy pieces in bits and pieces. And I'm terrified that I'll never have a really good idea - an idea for a story that will send people to buy/ download/ support an actual book.
Brands really don't have an issue here - they have stories to tell. I could see myself writing stories for several companies as I sit here (for those following me on Twitter (@eileen53), we won't have City Hall on that list at the mo, due to the passport snafu).