Wednesday, May 30, 2012

Every good story has 3's - my focus does too

Ever since the Reinvention Summit, and really ever since J and I did some brainstorming early this year, I've had a swirl of ideas in my head about how to get closer to story. But I wasn't quite sure where to go, how to focus my energy. Over the past few months, 3 prizes have settled to the bottom of the goldfish bowl. I'm liking the way they work together. I guess I'll see where they take me!

#1 - Craft stories - I'm working on this and should have news to share in the next month, I'm hoping. There's a lot of groundwork to lay to even think of starting in the space. This gives me a guaranteed creative outlet and also something tangible, which, like those object-oriented stories I talked about in April, intrigues me immensely as it relates to story. (I'll never feel I need to repair or build my own motorcycles or the like, but rather, via technology and craft we can give substance to stories...)

#2 - Connecting people via story - After RS2, I had identified the average Joe's story, and making that happen, as part of the roots of my excitement with the topic. I've had a note on a whiteboard about "the glory of stories is in the connections" and finally put the two together - I wanted to connect people using stories. This has a strong relationship with my direction at Kodak when I left there. The thought of connecting people from all over the planet, all races, creeds, cultures, classes, using the universal tool of story - incredible. I also am working on what might be a "prototype" project for this space (and which also has tangible pieces!)
that I'll be talking up soon....

#3 - Helping companies market to their communities using story - I realized just this weekend that adding this third leg would truly balance my stool and round out my ability to potentially launch out into the story space. Community management and engagement has long been an interest, even before I snagged on the story idea. I have experience building and managing a couple of research communities and did a stint in a more engagement centered social media role, as well. The community focus can pull a bit away from the straight story marketing offerings out there, I think.

So, those are my 3. I look forward to playing with all of them! Watch for more details on projects for 1 and 2 soon...

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